What exactly is attitude?
One definition states that attitude involves manner, disposition, feelings, or position. We can give it a number of clarifying definitions, but it really comes down to how you look at the world. We've all experienced a variety of attitudes. We've been happy, sad, worried, carefree, ambitious, angry, confused, and maybe even obsessed on occasion. How we feel about people affects how we deal with them. We feel warmth and love around family and those we care about. We fear the unknown. We enjoy a good meal, but it can be made better by those around us and even our locale. Standing on the edge of the Grand Canyon can fill us with awe, and riding in a roller coaster can consume us with fear and excitement at the same time.
Thus far, that's all pretty normal stuff. To a certain extent, we control our attitudes, but we can also give up that control, or we can transfer it to others. Advertising's prime purpose is designed to make us look favorably upon a certain product. A teacher wants to change a student's attitude about learning, and that can be done through a variety of ways, but we all remember and understand the idea that we needed to learn something so we could pass a test. Passing a test is equivalent to success, and success makes us feel good. Failing a test can make us feel bad. Anticipating the test can fill us with uncertainty and perhaps even inadequacy.
Have you ever felt as if you could conquer the world following a motivational meeting, yet wonder where that feeling went a day or so later? It's because our attitude has been affected by what was said or what we did in that meeting. When we no longer hear it, or when we no longer do those things, the attitude fades. Unless we refresh it, it will go away completely. That's why we seek out others who share our attitudes. The company of others who agree with us and look at the world in the same fashion makes us comfortable. Attitudes that oppose ours can cause us to question our own if we're honest about examining how we feel, but those same opposing attitudes can be a threat, and we must defeat that threat or it may defeat us.
Getting people to change their minds is so important in our world that it has become a profession. There are people who are paid to make other people look good in the public's eye. They orchestrate facts to their advantage. Some facts may interfere with that advantage, so they'll shuffle them out of the way. They hide them if possible, and they also intimidate those who are aware of those inconvenient facts so they remain silent about them.
Accentuate the Positive
Positive attitudes can be worn down quickly if they aren't refreshed. Zig Ziglar once said, "People often say that motivation doesn't last. Well, neither does bathing--that's why we recommend it daily."
Another way of putting it is Accentuate the Positive. If you accentuate something, you're reinforcing it. During World War II, public morale often was very low. Everyone knew the stakes were high. Not only was the enemy one to be feared, everyone had family, friends, and neighbors who were involved in the war effort. The face of those working at a number of professions changed dramatically as more women entered the workplace. Someone had to do the jobs those actively fighting had left behind. Helping the "war effort" was a common activity. Both the Germans and the Japanese focused on affecting the attitudes of those fighting them. The Germans had Lord Haw-Haw and Axis Sally, and the Japanese had Tokyo Rose. Their shared goal was to demoralize Allied troops and to cause their support at home to wane.
If you're going to strengthen morale, you do it by replacing negative information with positive information. Entertainment is an excellent way to accomplish that. Bing Crosby had a very popular song during this time. Here are a few lines:
"You've got to accentuate the positive,
Eliminate the negative,
Latch on to the affirmative,
Don't mess with Mr. In-Between.
You've got to spread joy up to the maximum,
Bring gloom down to the minimum,
Have faith or pandemonium
Liable to walk upon the scene."
To put the song into perspective, news on the home front was not always positive. On September 26, 1944--just a few months after the invasion of Europe--one of World War II's major operations failed miserably. Though Allied forces outnumbered the Germans by almost 2 to 1, their losses were almost 5 to 1. Over 11,000 soldiers were killed, wounded, or missing in action. It would be over six months before the Americans, British, and their allies could cross the Rhine and penetrate deeply enough into German territory to bring the war on that front to an end.
On the home front, rationing had been in place for quite a while. Meat, sugar, coffee, gasoline, tires, shoes, and clothing all required coupons to purchase. Most households could only buy three gallons of gas a week. Eating out, which was not as common as today, required both cash and ration coupons. Blackouts were a fact of life, even in places far removed from the potential of enemy attack. Anything that could be recycled was recycled. This included metal, rubber, and glass. Children and teenagers gathered them up by walking through neighborhoods with wheelbarrows and wagons.
So, in those times of worry, stress, and fear, a song like "Accentuate the Positive" had a very important role to perform. Its message was clear. No matter how dismal things might appear, the American people needed to have faith or pandemonium would result. Pandemonium is another word for chaos, but the original reference comes from John Milton's epic poem, "Paradise Lost." In that poem, pandemonium is the place where evil spirits dwelled in the center of Hell.
The song doesn't advocate hiding your head in the sand so you can pretend nothing bad is happening. It advocates choice. We can let bad news drag us down, or we can choose to focus on good things. We can "eliminate the negative" by thinking about the positive. We can "spread joy" and "bring gloom to a minimum."
Take a moment and listen to the following link on YouTube. As you listen to the song, pay attention to the music as well as the jazzy attitude.
https://youtu.be/5Qk9o_ZeR7s
Focus on What's Ahead
Sometimes it seems as if we're in a liferaft in the middle of a stormy sea, but we all carry an effective life jacket with us. It's called attitude. Life is not a stormy sea. It's an adventure. We're not lost, we just haven't found the right path yet. Attitude is everything. If you don't focus on where you want to go, you'll veer off course. If you focus on the bad things, you miss out on the good things. Like that daily bath Zig Ziglar spoke of, you have to constantly refresh the positives in your life and wash all that negativity away.
There's no better time to start than now.
Take care and be safe.
cma



